Reports in the Analytics app

Google Analytics 4 properties

In this section:

Home

Home includes:

  • A Realtime card so you can see how many users are on your site right now
  • Overview cards for Users, Behavior, Demographics, Technology, and Ecommerce
  • Cards for views, event counts, and conversions

Realtime

Monitor user activity as it happens. Real time displays data seconds after an interaction and is updated continuously, so you can see how many users you have right now and how they are engaging with your content. Learn more about Realtime.

Dashboard

On your dashboard, you can create small-scale customized reports. Save a card to your dashboard either from a report or by tapping + in the top right of the Dashboards screen.

For each card, you can select a metric, dimension, and chart type.

There is no limit to the number of cards you can create, but you can't share them with other users or other dashboards. Your dashboard is only available in the Analytics app, and only on that device.

Insights

See the automated or custom insights Analytics has generated for your property.

Universal Analytics properties

In this section:

Home

Home includes:

  • A Real time card so you can see how many users are on your site right now
  • Overview cards for Audience, Behavior, Ecommerce, and Goals
  • Cards for total events by category, action, and label

Dashboard

On your dashboard, you can create small-scale customized reports. Save a card to your dashboard either from a report or by tapping + in the top right of the Dashboards screen.

For each card, you can select a metric, dimension, segment, and chart type.

There is no limit to the number of cards you can create, but you can't share them with other users or other dashboards. Your dashboard is only available in the Analytics app, and only on that device.

Insights

See the insights that Analytics has generated for your reporting view.

Real time

Monitor user activity as it happens. Real time displays data seconds after an interaction and is updated continuously, so you can see how many users you have right now and how they are engaging with your content. Learn more about Real time.

Audience

Get to know your users - where they are, how often and how long they engage with your content, and what devices are most popular. The Audience reports give you a sense of the users that engage with your content. Learn more about Audience reports for the web and for mobile apps.

Acquisition

This report is only available for web properties.

Use the Acquisition reports to discover how users arrive at your web site. You can also use these reports to learn more about your traffic - if they arrive directly to your site or use a search engine - and how successful certain marketing campaigns are in attracting users. Learn more about Acquisitions for the web.

Behavior

The Behavior reports help you discover how users interact with your site or app. You can use these reports to understand the number of screens seen per session, how long a typical session lasts, or other metrics. Learn more about the Behavior reports for the web and for mobile apps.

The Behavior reports are more powerful when you track special content, like videos and slideshows, with Events. Learn more about Events.

Goals

The Goals report lets you see the extent to which users are completing the goals you've defined for your site, along with how different channels, sources, mediums, and device categories are contributing to goal conversions. Learn more about Goals.

Ecommerce

If you’ve set up Ecommerce in your Analytics account to track objectives like account sign-ups and product sales, you can use the Ecommerce reports to track your performance and revenue targets. Learn more about Ecommerce reports for the web and for mobile apps.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue