This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

[GA4] Known bot-traffic exclusion

In Google Analytics 4 properties, traffic from known bots and spiders is automatically excluded. This ensures that your Analytics data, to the extent possible, does not include events from known bots. At this time, you cannot disable known bot traffic exclusion or see how much known bot traffic was excluded.

Known bot traffic (in both Google Analytics 4 and Universal Analytics properties) is identified using a combination of Google research and the International Spiders and Bots List, maintained by the Interactive Advertising Bureau. Visit the Interactive Advertising Bureau (IAB) website for more information.

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