Google Ads data in your Behavior reports

When you link your App + Web properties to Google Ads, you see new data in your Behavior reports:

  • The campaign-behavior card (Sessions by Session Source/Medium) shows web and app conversion activity from any Google Ads campaign
  • The Google Ads campaign-behavior card (Sessions by Session campaign) includes metrics like Cost per click, Cost per conversion, and ROAS for your Google Ads campaigns

Use the links on the cards to drill into more detailed information.

There are some combinations of Analytics dimensions and Google Ads cost-data metrics that are not compatible when you create comparisons in your reports. If you create a comparison that includes incompatible data, then the expected data values are instead empty.
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