By linking your App + Web properties to your Google Ads account, you can use the audiences you create from your website and app data as remarketing lists in Google Ads.
Learn more about linking your App + Web properties to Google Ads
How it works
You can create audiences in your App + Web properties from any combination of events and user properties, for example, Android users who live in Brazil.
Analytics also automatically creates two audiences:
- Purchasers: Users who have purchased an app, made an in-app purchase, or made a website purchase
- All users: Users who have installed you app or initiated sessions on your website
When you link your App + Web property to your Google Ads account, the audiences you create and the audiences that Analytics automatically creates become available in Google Ads as remarketing lists.
If you link your App + Web property to a Google Ads Manager account, then all of those managed accounts also have access to your audiences.
The configuration of an audience is controlled within an Analytics property. Google Ads users cannot make changes to an audience that forms the basis of a remarketing list.
If you unlink Analytics and Google Ads, ad groups that are targeting remarketing lists based on Analytics audiences will stop running.