What happened to my Tracking ID?

Read this article if your web platform doesn't accept a "G-" ID and instead requires a "UA-" ID.

There are two options if your web platform doesn't accept a "G-" ID:

Paste the entire tag into your web platform's custom HTML field

Check if your website platform offers a way to paste in your entire Analytics tag, rather than just your "UA-" ID. Many website platforms offer a custom HTML field that allows you to paste in the entire tag. If this option is available, find your tag in Google Analytics:

  1. Click Admin.
  2. In the Property column, click Data Streams, then Web. Click the data stream.
  3. Under Tagging Instructions, click Add new on-page tag and look for "Global Site Tag (gtag.js)". Your Analytics page tag is the entire section of code that appears, beginning with:
    <!-- Global Site Tag (gtag.js) - Google Analytics -->
    and ending with
    </script>
Don't see a Data Streams option in the Property column? This means you have a Universal Analytics property and therefore already have a "UA-" ID that you can use. In the Property column, click Tracking Info then Tracking Code. Your “UA-” ID appears in the upper left portion of the panel. 

Copy and paste your entire Google Analytics page tag to your website using your CMS' custom HTML feature. Follow your CMS' instructions on how to do this below:

Create a Universal Analytics property and use the provided "UA-" ID

If your web platform does not provide a way to paste in your entire tag, you'll need to use a Universal Analytics property for your website instead of a Google Analytics 4 property. If you previously set up a Universal Analytics property for this website, you can access it via the property selector or the Admin.

If you don't have a Universal Analytics property, create one.

Once you have created the property, find your "UA-" as follows. In Admin, In the Property column, click Tracking Info then Tracking Code. Your “UA-” ID appears in the upper left portion of the panel.

If you don't see Tracking Info > Tracking Code, it's because you are still currently viewing a Google Analytics 4 property. Find and access your Universal Analytics property via the property selector or the Admin
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