This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

[GA4] Find your Google tag ID

Use the Google tag ID for Google Analytics 4 properties (vs. the Tracking ID for Universal Analytics properties).

To set up a Google Analytics 4 property for your website, you need a Google tag ID (which usually starts with "G-"). 

When you set up your Universal Analytics property, you needed a Tracking ID (which starts with "UA-").

Find your Google tag ID

To find your Google tag ID (which usually starts with "G-"), do the following:

  1. Sign in to your Google Analytics account.
  2. Click Admin.
  3. At the top of the Property column, select your property.
  4. In the Property column, click Data streams.
  5. Click the data stream for which you need the ID.
  6. In the Google tag section, click Configure tag settings.
  7. In the Your Google tag section, copy the ID that starts with "G-" or "AW-".

Measurement ID in the Web stream details pane

Don't see a Data streams option in the Property column? You have a Universal Analytics property instead of a GA4 property. 

Find your "UA-" ID

Only Universal Analytics properties have a "UA-" ID.

  1. Click Admin in your Universal Analytics property.
  2. In the Property column, click Property Settings.
  3. Your "UA-" ID appears at the top of the Property Settings page.

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