This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

Conversion

A conversion is a user action that you count because you consider it important, such as a purchase, game level completion, or website or app scroll activity.

Learn more about conversions.

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