This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

[GA4] Channel grouping

A specific set of channels, such as "Email", "Social", "Display", "Paid Search" etc.

Channel groupings allow you to compare user behavior for each of the channels in the grouping.

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