[GA4] Mini guides: Explorations

[GA4] Explorations: examine metrics along different user paths

The Path exploration technique lets you understand the different ways users traversed your content, and the different metrics they generated along the way. You can start a path exploration with either a screen or an event.

For example, if you start with the page users land on after clicking the add for your summer sale, you can see how many page_view events are subsequently triggered for the individual product pages, and then for the pages in your checkout sequence.

Or you could start with the session_start event, and then see the next actions users took: for example, were there more app_update or app_remove events? If users were updating the app, did they go on to trigger level_up and post_score events?

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