This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties).

Metric

A metric is a quantitative measurement, such as an average, ratio, percentage, and so on. It's always a number as opposed to text. One way to think about metrics is that you can apply mathematical operations to them. An example of a metric is Event count, which shows the total number of times an event is triggered. Learn about each metric.

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