This article is about Google Analytics 4 properties. If you're using a Universal Analytics property, refer to the Universal Analytics section of this help center.

Global site tag

A JavaScript tagging framework and API that allows you to send event data to AdWords, Google Analytics, Display & Video 360, and Search Ads 360.

Instead of managing multiple tags for different products, you can use the global site tag (gtag.js) and benefit from the latest tracking features and integrations as they become available.

Set up the Analytics tag
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