This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

[GA4] Reporting: user demographics, interests, and devices

 

In the left pane, click Demographics. Use the following cards to start exploring demographics and interests data:

  • Users by Country / Users by City: Number of users from top countries and cities. Click View countries / View cities to drill into user counts per location in the context of engagement, conversions, and revenue.
  • Users by Gender: Percentage of users by gender. Click View genders to drill into engagement, conversion, and revenue metrics by gender.
  • Users by Age: Number of users by age range. Click View age ranges to drill into engagement, conversion, and revenue metrics by age range.
  • Users by Language: Number of users by top languages. Click View languages to drill into engagement, conversion, and revenue metrics by language.
  • Users by Interests: Number of users by interest category. Click View interests to drill into engagement, conversion, and revenue metrics by interest category.

Once you drill into any of the explorer reports, click + above the first column in the table to add a secondary dimension for device, and choose the dimension value you want (e.g., App version, Device, Platform).

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
true
true
true
69256
false
false