In the left pane, click Demographics. Use the following cards to start exploring demographics and interests data:
- Users by Country / Users by City: Number of users from top countries and cities. Click View countries / View cities to drill into user counts per location in the context of engagement, conversions, and revenue.
- Users by Gender: Percentage of users by gender. Click View genders to drill into engagement, conversion, and revenue metrics by gender.
- Users by Age: Number of users by age range. Click View age ranges to drill into engagement, conversion, and revenue metrics by age range.
- Users by Language: Number of users by top languages. Click View languages to drill into engagement, conversion, and revenue metrics by language.
- Users by Interests: Number of users by interest category. Click View interests to drill into engagement, conversion, and revenue metrics by interest category.
Once you drill into any of the explorer reports, click + above the first column in the table to add a secondary dimension for device, and choose the dimension value you want (e.g., App version, Device, Platform).