This article is about Google Analytics 4 properties. If you're using a Universal Analytics property, refer to the Universal Analytics section of this help center.

Cohort

A group of app or website users that share a common characteristic identified by an Analytics dimension. For example all new app users today, or visitors to your website in the last week. Cohorts analysis can help illustrate how well your app or website is able to retain users.

Cohorts reports: LIFE CYCLE > Retention.

Cohorts analysis: EXPLORE > Analysis > Template Gallery > Cohort analysis.

Other examples of cohorts:

  • Users acquired during the analysis time period, or
  • Customer making their first transaction during the analysis time period.

Learn more about cohorts.

Was this helpful?
How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
69256
false