This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

Account

Your access point for Analytics. You need at least one account so you can have access to your Analytics properties, which contain your reports. You can have multiple accounts, and each account can have one or more properties. You can link one or more Analytics accounts to an organization.

Hierarchy of organizations, accounts, users, properties, and data streams
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