This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

[GA4] Reporting: screen performance

Begin your examination of screen performance on the Home page. Start with the Which pages and screens get the most views? card.

By default, the card shows the top screens by number of users per screen so you can see which content draws the most users.

You can also see the top screens by Sessions, Engaged sessions, and Event count. Evaluating the screens by these metrics let you see:

  • Which screens are responsible for the most sessions overall
  • Which screens engage users the most
  • Which screens are responsible for generating the most events

Click View pages and screens at the bottom of the card to open the Pages and Screens report.

This report uses the explorer template, and lets you dig deeper into the data, particularly the performance of your screens by cumulative or individual events, cumulative or individual conversions, and revenue.

Click a screen name in the first column to open additional information for that screen, including a continually updating count of the number of active users.

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