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About the Home page

When you log in to Analytics, the Home page gives you a summary of what’s interesting about your data.

The first few cards show you:

  • Overall traffic and conversions (Users, Revenue, Conversion Rate, Sessions). Click a metric to change the graph.
  • User volume by minute. Hover over a column to see the exact number of users that minute.
  • Monthly, weekly, and daily active users.

The rest of the cards on the page provide similar snapshots of your data. For example:

  • Users by country
  • The top screens for engagement
  • Top conversions

Card controls

A card can have up to 3 controls:

  • Dimension/metric picker
  • Date-range picker
  • Link to the associated report

Dimension/metric picker

If a card has dimension or metric pickers across the top, you can click those to change which data is displayed in the card.

Date range

Some of the cards include an option to select different date ranges. The date ranges vary by data type.

Link to underlying report

Most cards use data from existing Analytics reports. To open the associated report, click the link at the bottom of the card. For example:

How to use the Home page

The Home page is a summary of your property’s vital signs. You can use it simply as a health monitor and check the page periodically to see if everything is behaving as expected.

You can also use it as the starting point for deeper investigations of your data.

For example, if you’re running new Google Ads campaigns, you might be expecting a steady or dramatic increase in the number of users over the last 7 days. If the first card doesn’t show the kind of increase you’re expecting, you can scroll down to to the acquisitions cards and choose campaign as the medium to see whether your new campaign is delivering the number of sessions and new users you expect.

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