As long as you use the SDK or gtag.js, you don't need to write any additional code to collect a number of user dimensions automatically from your app and/or site (as indicated under the dimension name in the table below). All of these user dimensions are available for use in Audience conditions, and some of them are also available as general report filters.
| User dimension | Type | Description |
|---|---|---|
|
Age (app, web) |
Text | Identifies users by six categories: 18-24, 25-34, 35-44, 45-54, 55-64, and 65+. |
|
App Store (app) |
Text | The store from which the app was downloaded and installed. |
|
App Version (app) |
Text | The versionName (Android) or the Bundle version (iOS). |
|
Country (app, web) |
Text | The country the user resides in. |
|
Device Brand (app) |
Text | The brand name of the mobile device (e.g., Motorola, LG, or Samsung). |
|
Device Category (app, web) |
Text | The category of the mobile device (e.g., mobile or tablet). |
|
Device Model (app, web) |
Text | The mobile device model name (e.g., iPhone 5s or SM-J500M). |
|
First Open Time (app) |
Number | The time (in milliseconds, UTC) at which the user first opened the app, rounded up to the next hour. |
|
Gender (app, web) |
Text | Identifies users as either male or female. |
|
Interests (app, web) |
Text | Lists the interests of the user (e.g., "Arts & Entertainment, Games, Sports"). |
|
Language (app, web) |
Text | The language setting of the device OS (e.g., en-us or pt-br). |
|
New/Established (app) |
N/A | New: First opened the app within the last 7 days. Established: First opened the app more than 7 days ago. |
|
OS Version (app) |
Text | The version of the device OS (e.g., 9.3.2 or 5.1.1). |
Automatically generated and assigned app-instance ID
Analytics automatically generates and assigns an app-instance ID to each instance of your app. The ID is used to compute user metrics throughout Analytics.
Learn more about how to access the ID via getAppInstanceId.
Learn more about how to reset the ID via resetAnalyticsData.
Where Analytics gets demographics, interests, and location data
Analytics derives demographics and interests data from the following sources:
- The Android Advertising ID. Applies to app activity only. Analytics generates an identifier based on the ID that includes demographic and interests information derived from users’ app activity.
-
The iOS Identifier for Advertisers (IDFA). Applies to app activity only. Analytics generates an identifier based on the IDFA that includes demographic and interest information derived from users’ app activity.
When the Device Advertising ID is not present, Analytics cannot derive demographics and interests information. Consequently, demographics and interests data may only be available for a subset of your users, and may not represent the overall composition of your traffic.
Analytics derives location data from users' IP addresses.
Data thresholds
Thresholds are applied to prevent anyone viewing a report from inferring the demographics, interests, or location of individual users. When a report contains Age, Gender, Interests, or Location, a threshold may be applied and some data may be withheld from the report. For example, if there are fewer than N instances of Gender=male in a report, then data for the male value may be withheld.