Events: Retail/Ecommerce

This help center article is part of the App + Web Property Beta.

App + Web properties are not currently supported in the Analytics app.

The following events are recommended for retail and ecommerce properties, app or web unless otherwise stated. To learn how to implement these events, refer to the developer documentation.

Retail and ecommerce properties should log the events listed in this article and the events for all properties. Logging events along with their prescribed parameters ensures maximum available detail in reports and lets you benefit from the latest Analytics features and integrations as they become available.
Event Trigger... Parameters
add_payment_info when a user adds billing information (no parameters for this event)
add_to_cart when a user adds items to cart quantity, item_category, item_name, item_id, item_location_id, value, price, currency
add_to_wishlist when a user adds an item to wishlist quantity, item_category, item_name, item_id, item_location_id, value*, price, currency
begin_checkout when a user begins checkout coupon, currency, value
checkout_progress when a user completes a checkout step value, currency, items, coupon, checkout_step, checkout_option
ecommerce_purchase (app only) when a user completes a purchase coupon, currency, shipping, tax, transaction_id, value
generate_lead when a user submits a form or request for information currency, value
purchase when a user completes a purchase affiliation, currency, items, shipping, tax, transaction_id, value
purchase_refund when a refund is issued quantity, value, currency, transaction_id
remove_from_cart when a user removes items from the cart value, currency, items
view_item when a user sees one specific item/offering item_id, item_location_id
view_item_list when a user sees a list of items/offerings item_category
view_search_results when a user sees search results search_term
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