The following events are recommended for retail and ecommerce properties. To learn how to implement these events, refer to the developer documentation.
Retail and ecommerce properties should log the events listed in this article and the events for all properties. Logging events along with their prescribed parameters ensures maximum available detail in reports and lets you benefit from the latest Analytics features and integrations as they become available.
|add_payment_info||when a user adds billing information||None|
|add_to_cart||when a user adds items to cart||quantity, item_category, item_name, item_id, item_location_id, value, price, currency|
|add_to_wishlist||when a user adds an item to wishlist||quantity, item_category, item_name, item_id, item_location_id, value*, price, currency|
|begin_checkout||when a user begins checkout||coupon, currency, value|
|checkout_progress||when a user completes a checkout step||value, currency, items, coupon, checkout_step, checkout_option|
|ecommerce_purchase (app only)||when a user completes a purchase||coupon, currency, shipping, tax, transaction_id, value|
|generate_lead||when a user submits a form or request for information||currency, value|
|purchase (web only)||when a user completes a purchase||affiliation, currency, items, shipping, tax, transaction_id, value|
|purchase_refund||when a refund is issued||quantity, value, currency, transaction_id|
|remove_from_cart||when a user removes items from the cart||value, currency, items|
|view_item||when a user sees one specific item/offering||item_id, item_location_id|
|view_item_list||when a user sees a list of items/offerings||item_category|
|view_search_results||when a user sees search results||search_term|
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