This article provides information on the latest releases in Google Analytics for this year. For information on releases from past years, see the What's New archive.
Releases
March 12, 2025
Percentage values in Google Analytics report tables
Percentages have been added to each row for all detailed reports in the “Reports” and “Ads” modules to help users better understand the weight of each row in comparison to the total value.Missing session start notification
When a report shows a high rate of missing session_start events, we will display an icon with more information. Interacting with the icon will explain the issue detected, the cause, and link to more information including how to resolve the issue in the future.High not set rate notification
When a report shows a high rate of (not set) values, we will display an icon with more information. Interacting with the icon will explain the issue detected, the cause, and link to more information including how to resolve the issue in the future.February 3, 2025
Cost data import required field updates
We’ve made it easier to import cost data using Data Import in Google Analytics. You can now import cost data using three required fields: source, medium, and date for Google Analytics to join against.
The campaign_name and campaign_id associated with your cost data will no longer be required fields, but can optionally be included as key fields. When available, we highly recommend importing these fields as this allows for more granular reporting. When cost data is imported without campaign_name and/or campaign_id, cost data will be reported in aggregate when these dimensions are requested.
Learn more about cost data import
January 21, 2025
Copy reports and explorations across properties
You can now copy the configuration of a custom detail report or exploration from one property to your other properties, so you can avoid configuration differences across properties, save time creating the reports and explorations, and spend more time analyzing and getting insights from their data.
Learn more about copying reports and explorations
January 13, 2025
Consent settings hub
You can now learn about and manage consent settings from a centralized hub in Google Analytics Admin. This hub helps you understand how Analytics uses consent signals, view the collection status of consent signals across your property’s streams, and review and address consent-related diagnostics. To access in Admin, under Data collection and modification, click Consent settings.