Make sure you are importing Site metrics

Make sure that you are importing site metrics from an Analytics view from which you are already importing data.

  1. On the home page for your Google Ads account, click Tools & Settings > Setup > Linked Accounts.
  2. In the Google Analytics card, click DETAILS.
  3. In the row for the relevant property, hover over the View column, and click Edit.
  4. Turn on the switch for Import site metrics.
  5. Click SAVE.

Note that you can import metrics from only one view of a property.

Also, make sure you are using auto-tagging.

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