Analytics Release Notes for July 10, 2017

The following changes in Google Analytics have begun rolling out to user accounts and will be available in the coming weeks.

  • [Analytics 360] Auditing User Policies for GA360 Suite Home: User policies are a user management feature to help Google Analytics 360 Suite organization administrators to better control who has access to their corporate data. An org user administrator can create a user policy specifying what users are allowed or disallowed on their organization.

  • New Google Analytics Overview: A new Google Analytics home screen that summarizes key metrics, allowing you to quickly get to the reports that matter to you.

  • Analytics Session Quality: Session Quality calculates a score for each session reflecting the user’s proximity to conversion using similar machine learning to that of Smart Lists and Smart Goals.  The Session Quality metric surfaces in a new “Session Quality” report in GA and is also available in GA custom reporting, segmentation, and remarketing.

  • Remarketing Audiences with Google Analytics now benefit from Google's cross-device graph: Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage of new cross-device remarketing functionality now available in AdWords and DoubleClick.

  • Multi-destination support for Audiences: Audiences can now be published to multiple destinations (e.g., AdWords, Optimize, Analytics) simultaneously. Audiences are still currently limited to 1 advertising destination, however.

  • [In whitelist] GA-DBM Self-Serve Linking: This launch allows GA admins to link GA properties to DBM advertiser accounts without requiring a dual admin (i.e. the same user being admin on GA and DBM).
    The model is to send an email request to DBM admin who can then approve / reject the request, and then GA admin can finally confirm to complete the link.

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