Link Display & Video 360 and Campaign Manager to Firebase

If you or the advertising agency you're working with would like to use Display & Video 360 or Campaign Manager to track in-app events measured in Firebase as conversions (e.g., app_update or in_app_purchase), you can send an account-link request from one of these accounts to your Firebase project. Once linked, these Firebase events are treated as any other conversions for ads run on Google Marketing Platform display advertising products, and you can use them in attribution and/or bid optimization. For conversions attributed to Display & Video 360 or Campaign Manager, some campaign-specific information is returned back to Firebase for use in Analytics reporting.

The link between these products and Firebase can be initiated by users of either Display & Video 360 or Campaign Manager.

At a high level, the linking process consists of the following steps:

Step 1: An advertiser initiates the linking in Display & Video 360 or in Campaign Manager which results in a notification email being sent to the project owners in Firebase.

Step 2: The developer reviews the link request in the Firebase console and approves the request.

Once the link is approved, advertisers can attribute conversions back to ads run on Google Marketing Platform display advertising products.

You can remove a linked account at any time. If a linked account is removed, Google Marketing Platform tracking for apps from the linked Firebase project is disabled.

Enable events as conversions in Firebase

All app events that you want to track in Display & Video 360 and Campaign Manager must be enabled as conversions. Learn more about events in Firebase.

Request a link to a Firebase project from Display & Video 360 or Campaign Manager

  1. Sign in to Display & Video 360 or Campaign Manager.
  2. Navigate to: Advertiser and then Resources and then Floodlight and then Basic details (Display & Video 360) or Advertiser and then Floodlight Configuration (Campaign Manager).
  3. In the Firebase section, add the Firebase project ID and click Save to send an account-link request.

Accept a link request in the Firebase console

After an administrator requests to link an account to your Firebase project, you'll receive an email notification. Note that only the Firebase project owners are invited to accept the link request.

As a Firebase project owner, you can also review requests on the Firebase console Project Settings page.

  1. Sign in to Firebase and select the project.
  2. Click the Settings icon and select Project Settings.
  3. On the Project Settings page, click the Integrations tab.
  4. On the DoubleClick card, click Manage.
  5. Click Reply on the pending request and accept the request.

The completed link in Display & Video 360 and Campaign Manager

After the link request is accepted in the Firebase console, app events enabled as conversions in Firebase will populate automatically in Display & Video 360 or Campaign Manager. App Store ID must be added to your app in Firebase's general settings for iOS events to populate.

  • If the link originated from Display & Video 360, Floodlight activities will be automatically generated in Floodlight in your advertiser.
    • These Floodlight activities can be enabled for remarketing, but it isn't done automatically.
  • If the link originated from Campaign Manager, Floodlights will be automatically generated in your Floodlight activities.
    • Audience lists can be created from these Floodlight events, but they aren't created automatically.

Unlink accounts from Firebase

Any Firebase project owner can unlink account from Firebase. To unlink:

  1. Sign in to Firebase and select the project.
  2. Click the Settings icon and select Project Settings.
  3. On the Project Settings page, click the Integrations tab.
  4. On the DoubleClick card, click Manage.
  5. Select the account(s) you want to unlink and click Unlink accounts.
  6. Click Confirm unlink.
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