This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Analytics solutions

Google Analytics solutions refers to an umbrella term encompassing all products -- both paid and free -- that are part of the Google Analytics product family. Users can differentiate between a paid product and a free product easily: paid products include the “360” modifier after the product name, free products do not. For example:

  • Google Analytics 360 (paid product)
  • Google Analytics (free product)

Additionally, all paid products are part of Google Marketing Platform, an enterprise-class data and marketing measurement toolset.

Paid products

Audience: large enterprises

Google Marketing Platform offers a set of integrated data-and-marketing analytics products with one consistent user experience which has been designed specifically for the needs of enterprise-class marketers at large organizations. Products are sold individually.

  • Platform Home: Use the Administration tab to manage Google Marketing Platform.
  • Google Analytics 360: Develop insights into how users engage with your business online and offline.
  • Google Tag Manager 360: Use an enterprise workflow to manage web and app tags from a single interface.
  • Google Optimize 360: Run website experiments and personalize content for different audiences.
  • Google Surveys 360: Create online surveys.

Free products

Audience: small- and medium-size businesses

Google Analytics: measure how people engage with your business online via your website, app and other online and offline touchpoints.

Google Tag Manager: easily manage and update website and app tags.

Google Optimize: run website experience with this A/B testing tool.

Google Data Studio: turn data into visual dashboards and informative reports that are easy to share.

Clear search
Close search
Google apps
Main menu
Search Help Center