Measurement options for mobile apps
Apps using the Firebase SDKs for Android and iOS will have the latest mobile app reporting features in Google Analytics. If you would like to explore other methods for measuring apps, there are several additional options to choose from.In this article:
Track using the Firebase SDK
The latest generation of app reporting in Google Analytics works in conjunction with Firebase – Google’s integrated mobile app developer platform. By implementing the Firebase SDK for iOS and Android, you’ll have access to the latest mobile app reporting features in Google Analytics. With the latest mobile app reports, you’ll enjoy free and unlimited event reporting for up to 500 distinct event types, cross-network attribution, realtime access to data, and the ability to export all your raw data to BigQuery. Learn how to get started with Google Analytics app reporting.
Implement a Universal Analytics tag via Google Tag Manager
When you implement a mobile app using Firebase, you can activate a Tag Manager container for your app and then easily use Tag Manager to configure and deploy a Universal Analytics tag or any supported 3rd party tags.
To set up a Universal Analytics tag via Tag Manager, follow these steps:
- If you haven't done so already, get your app set up with Firebase:
- Create a Tag Manager account and configure a Tag Manager container.
- Add Tag Manager to your project (Android | iOS).
- Create your Google Analytics tag in Tag Manager.
Once your app has been compiled with Firebase and Tag Manager, you can add any additional tracking tags from the Tag Manager interface with no need to rebuild your app.
Use the Measurement Protocol
Install the Google Analytics Services SDK
The Google Analytics Services SDK is a standalone SDK. It is separate from the Firebase SDK. The Google Analytics Services SDK works with the Google Analytics Measurement Protocol to automatically build hits and send data to Google Analytics.If you would like to implement this non-Firebase version of a mobile SDK, please see the developer documentation for Android or iOS.Read Analytics for mobile apps to learn more about setting up app reporting using the Google Analytics Services SDK with Mobile app reporting views.