This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Enhanced Link Attribution

Enhanced Link Attribution improves the accuracy of your In-Page Analytics report by automatically differentiating between multiple links to the same URL on a single page by using link element IDs.

For Enhanced Link Attribution to work effectively, all links for which you want enhanced click attribution should have an ID attribute. If the click-target element does not have an ID, the plugin will climb the DOM up to 3 levels to find an element with an ID.

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