This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Enhanced Link Attribution

Enhanced Link Attribution improves the accuracy of your In-Page Analytics report by automatically differentiating between multiple links to the same URL on a single page by using link element IDs.

For Enhanced Link Attribution to work effectively, all links for which you want enhanced click attribution should have an ID attribute. If the click-target element does not have an ID, the plugin will climb the DOM up to 3 levels to find an element with an ID.

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