Google Analytics and the EU-US Privacy Shield
As described in our Privacy Shield certification, Google complies with the EU-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and subject to enforcement by the Federal Trade Commission. Google, including Google Inc. and its wholly-owned US subsidiaries, has certified that it adheres to the relevant Privacy Shield Principles, including for Google Analytics.
No action is required on our customers’ part. Google’s certificate is accessible here.
In addition to the Privacy Shield, we will continue to offer Data Processing Amendments for Google Analytics.
Furthermore, Google Analytics and Google Analytics 360 have earned the independent security standard ISO 27001 certification. As one of the world’s most widely recognized standards, ISO 27001 certifies the compliance of the systems serving Google Analytics and Google Analytics 360.