The following changes in Google Analytics have begun rolling out to user accounts and will be available in the coming weeks.
- Deeplinking into AdWords from the AdWords Reporting Section in GA: We've made it easier to take action in AdWords based on insights generated from the AdWords reports in GA. Previously, advertisers who generated an insight in GA had to manually find the corresponding place in AdWords to make a change. In GA, we now show an AdWords logo next to each campaign in GA, which takes users directly to the corresponding campaign in AdWords.
- [Attribution 360] Data Studio Integration: Allow users of Attribution 360 to access their data using Data Studio. Users can now connect to their TV and Digital Attribution data and make beautiful reports that can be shared throughout their organizations.
- Move google-analytics.com Traffic to SSL: Google Analytics has gone secure! For years we have followed our clients' desires to secure their traffic or not, securing traffic for secure websites, and not for insecure ones. But with the increase in privacy related concerns we have made the decision to secure all communication to and from Google Analytics, protecting our clients, our client's end users, and the broader internet.
- [Analytics 360] Custom Tables: Align regex Interpretation: With the launch of Custom Tables well over a year ago, we enabled clients to control their own data processing pipeline, and in so doing enabled clients to eliminate data quality issues for their most important data sets. However, Custom Tables have not been easy to use within standard reporting because of an inconsistency in the way regex filters were interpreted by Custom Tables. This launch eliminates that inconsistency, aligning filter interpretation between Custom Tables and our standard reporting filters, thereby improving the access, usage, and value of every existing and future Custom Table you create.
- Flexible Auto-tagging Override for GA-AdWords Linking: Today, we're making auto-tagging override flexible, to give advertisers greater control over UTM values for Adwords click data in Analytics.
Over the next few weeks, we're enhancing this feature to allow advertisers to use auto-tagging to automatically import Adwords data into Analytics, but use UTM values in the destination URL, when present.
This means that advertisers can customize Campaign, Source, Medium, Content, Keyword dimension values using UTM values and still see AdWords impressions, clicks and cost data in the AdWords reports in GA.
- AdWords Final URL Dimension: AdWords launched Upgraded URLs recently. To reflect this change, GA has added the new AdWords dimension Final URL, which replaces the now-deprecated AdWords dimension Destination URL. Also, the Destination URLs report in the AdWords section of GA has been renamed to the Final URLs report.
- New Sitelinks report in AdWords reporting section in GA: The AdWords reporting section in GA reports on most features available in AdWords. Based on advertiser feedback, the main missing feature was Sitelinks. We've now added a new Sitelinks report to the AdWords reporting section in GA. Note that this report includes data for actual clicks on Sitelinks leading to a website visit.
- [Analytics 360] Add Experiment Fields to GA's BigQuery Export: We'll begin exporting a few new fields for GA Experiments: experiment ID and experiment combinations/variations. These new fields will enable deeper analysis into the experiments our clients run and the variations seen by their customers. This will fundamentally enhance our client's ability to do experiment analysis with BigQuery!
- User Explorer Reporting: A new set of reports in Google Analytics lets you perform analysis of anonymized individual interactions with your websites and apps. User Explorer utilizes existing anonymous Google Analytics data to deliver incremental insights that marketers need to improve and optimize their sites and apps. The feature is now available in the Audience sections. Anonymous Client ID and User ID will be surfaced in this report as a part of the release.
- Google Analytics Reporting API V4: The Google Analytics Reporting API V4 is the most advanced programmatic method to access report data in Google Analytics. Some of the key features are metric expressions, multiple date ranges, cohorts and lifetime value, multiple segments. It is recommended that all developers migrate. For full details including developer documentation and migration guides for the Analytics Reporting API v4 visit https://developers.google.com/analytics/devguides/reporting/core/v4/