[UA] Features with non-standard data processing

This information applies to Analytics 360, part of Google Marketing Platform.
Learn more about the Google Marketing Platform.

The following features are not covered by the Analytics 360 data-processing service-level agreement:

Feature Estimated data-processing time
Goal data (including Goal Flow and Goal Funnel Visualization) 24 hours
Data import
  • Processing time
  • Query Time
    • User ID Query Time

24 hours
1 hour

24 hours

Unsampled Reports
  • V1
  • V2
24 hours
24 hours
Scheduled reports Email with report data sent after midnight in the selected time zone. Exact delivery time not guaranteed. Learn more about sharing reports via a schedule.
Site Speed reports 24 hours
Flow reports 9 AM the following day, in the time zone of the Analytics view
Custom Tables 48 hours after creation*
24 hours each day thereafter
Real-Time < 1 minute
Multi-Channel Funnels and Attribution Modeling 2 days
BigQuery Export 24 hours


* After you create a Custom Table, it can take up to 2 days for unsampled data to appear in the Custom Tables reports on the Customization tab. At that point, you would have the 2 days of data starting from the creation date of the table.

Analytics also adds historical data for the 30 days prior to the creation date of the table. Under normal circumstances, that historical data is available when the new unsampled data is available (in approximately 2 days). However, if your property is undergoing routine maintenance carried out by the Analytics system, it can take up to 40 days for that historical data to appear. If your property is undergoing routine maintenance, you will see a message to that effect in the table.

Last updated: March 2017

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