Analytics Release Notes for January 27, 2016

The following changes in Analytics have begun rolling out to user accounts and will be available in the coming weeks.

  • [360] Add User ID to Analytics > BigQuery Export: Enables exporting the User ID field in BigQuery exports, allowing easy joining of web data with internal data sets (like CRM) to make better decisions on how to serve customers. Previously, User ID export was only possible via custom dimensions.
  • [360] DDA Models from Default GA Channel Grouping: Our Data-Driven Attribution algorithm, which currently works with the default MCF Channel Grouping breakout, will be using the customized Default Channel Grouping labels going forward. This allows a degree of flexibility in personalizing the Data-Driven Attribution algorithm.
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