[UA] IP address

Short for Internet Protocol address. Used to identify computers on the Internet.

When your computer or device sends a request, like a search on Google, it tags the request with your IP address. That way Google knows where to send the response. It works like a return address would on a piece of mail.

You can find the public IP address you are currently using by searching "what is my ip address" on google.com.

Related resources

About IP addresses (opens in the Websearch Help Center)

Was this helpful?

How can we improve it?
true
Choose your own learning path

Check out google.com/analytics/learn, a new resource to help you get the most out of Google Analytics 4. The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord, Blog, YouTube channel, and GitHub repository.

Start learning today!

Search
Clear search
Close search
Google apps
Main menu
3683988426542911955
true
Search Help Center
true
true
true