Analytics offers several optional privacy features. These features can be implemented to further enhance Analytics privacy safeguards.
The ga('set', 'anonymizeIp', true) feature in the analytics.js library allows website owners to request that all of their users' IP addresses are masked within the product. Learn more.
Data Processing Amendment
The Data Processing Terms are available for businesses subject to the territorial scope of the General Data Protection Regulation.
Opt-out Browser Add-on
Allow for / Disable ads personalization
You can control whether data collected from end users for any property may be used for ads personalization via the advanced setting to allow for ads personalization which can be found within Property settings.