Google Ads can help you better understand which keywords led to more site traffic and conversions. You can use Tag Manager to deploy the Google Ads tracking code on your website.
Get the Conversion ID from Google Ads
To create a Google Ads Conversion Tracking tag in Tag Manager, we’ll first need to get the “Conversion ID” and the “Conversion Label” from The Great Outdoors’ existing Google Ads account. In Google Ads, click “Tools.” Then click “Conversions.” Then click on the conversion "Travel Adventures Launch Campaign."
Look for the text area titled "Tag for Travel Adventures Launch Campaign". Click Edit settings.
Make note of the values for the “google_conversion_id” and the “google_conversion_label” variables. You’ll need to include these in Tag Manager.
Create the Conversion Tracking tag
Now let’s create the Conversion Tracking tag. In Tag Manager, click “Tags.” Then select “New.” We’ll first name the tag. Then select the product “Google Ads.” Now select the Tag Type “Google Ads Conversion Tracking.” 
The “Conversion Value” field is optional and lets you define how much each conversion is worth to your business, so we’ll add the {{tripValue}} variable to capture the trip amount. “Currency Code” lets you set the currency you’re measuring. Since the Travel Adventures site only sells trips in US dollars, in the currency field we’ll simply type in the value “USD.” If you wanted to add other currencies, you could do so using standard currency code abbreviations. Now select “Continue.”
Finally, so that we’ll know if Google Ads brought users to any page of the website, select the trigger “All Pages.” To save your configuration, click “Create Tag.”
Preview the tag
You should use “Preview” mode and test a few Google Ads clicks to ensure your conversions are being tracked and that everything else is working properly, and then publish when you're ready.
Setting up a Google Ads uconversion tracking tag in Tag Manager can help you see how well your keywords, ads, and campaigns are performing. Once you've set up conversion tracking, you can view Traffic reports in Analytics to better understand your users’ conversion paths.
