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Currency reference

In this article:

Specifying currencies

Analytics has a number of standard and calculated Ecommerce metrics that are considered currency values, including:

  • Transaction Revenue
  • Transaction Tax
  • Transaction Shipping
  • Item Revenue
  • Revenue per Transaction
  • Revenue per Session
  • Total Value
  • Revenue per Item

The global currency type of a reporting view determines the currency in which all of these values are displayed in reports.

By default, the global currency type of a reporting view is USD. Businesses that transact in a single currency other than USD can configure a view to use any of the supported currencies. Learn how to specify the global currency type of a view.

Changes to the global currency type of a view (profile) will affect future ecommerce data and will not be applied to data retroactively. Previous ecommerce data will not be converted to the new currency.

Using local currencies

Businesses that transact in more than one currency can specify a local currency type when sending transaction data to Analytics. The local currency must be specified in the ISO 4217 standard. If the local currency type differs from a view's global currency type, Analytics will perform the necessary conversion using the prior day's exchange rate.

Learn how to set the local currency type of a transaction or item in the following supported libraries or protocols:

Local currency dimensions and metrics

For businesses using local currencies, Analytics provides a number of local currency dimensions and metrics that can be used in reports.

Local Currency Dimensions

Web Interface Description
Currency Type The local currency type of the transaction.

Local Currency Metrics

Web Interface Description
Local Transaction Revenue Total transaction revenue in local currency.
Local Transaction Shipping Shipping cost of the transaction in local currency.
Local Transaction Tax Total tax of the transaction in local currency.
Local Item Revenue Product revenue in local currency


Supported currencies and codes

The following currencies and codes are supported by Analytics ecommerce measurement:

Currency Code Currency Name
USD US Dollars
AED United Arab Emirates Dirham
ARS Argentine Pesos
AUD Australian Dollars
BGN Bulgarian Lev
BOB Bolivian Boliviano
BRL Brazilian Real
CAD Canadian Dollars
CHF Swiss Francs
CLP Chilean Peso
CNY Yuan Renminbi
COP Colombian Peso
CZK Czech Koruna
DKK Denmark Kroner
EGP Egyptian Pound
EUR Euros
FRF French Francs
GBP British Pounds
HKD Hong Kong Dollars
HRK Croatian Kuna
HUF Hungarian Forint
IDR Indonesian Rupiah
ILS Israeli Shekel
INR Indian Rupee
JPY Japanese Yen
KRW South Korean Won
LTL Lithuanian Litas
MAD Moroccan Dirham
MXN Mexican Peso
MYR Malaysian Ringgit
NOK Norway Kroner
NZD New Zealand Dollars
PEN Peruvian Nuevo Sol
PHP Philippine Peso
PKR Pakistan Rupee
PLN Polish New Zloty
RON New Romanian Leu
RSD Serbian Dinar
RUB Russian Ruble
SAR Saudi Riyal
SEK Sweden Kronor
SGD Singapore Dollars
THB Thai Baht
TRY Turkish Lira
TWD New Taiwan Dollar
UAH Ukrainian Hryvnia
VEF Venezuela Bolivar Fuerte
VND Vietnamese Dong
ZAR South African Rand


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