Specifying currencies
Analytics has a number of standard and calculated Ecommerce metrics that are considered currency values, including:
- Transaction Revenue
- Transaction Tax
- Transaction Shipping
- Item Revenue
- Revenue per Transaction
- Revenue per Session
- Total Value
- Revenue per Item
The global currency type of a reporting view determines the currency in which all of these values are displayed in reports.
By default, the global currency type of a reporting view is USD. Businesses that transact in a single currency other than USD can configure a view to use any of the supported currencies. Learn how to specify the global currency type of a view.
Using local currencies
Businesses that transact in more than one currency can specify a local currency type when sending transaction data to Analytics. The local currency must be specified in the ISO 4217 standard. If the local currency type differs from a view's global currency type, Analytics will perform the necessary conversion using the prior day's exchange rate.
Learn how to set the local currency type of a transaction or item in the following supported libraries or protocols:
Local currency dimensions and metrics
For businesses using local currencies, Analytics provides a number of local currency dimensions and metrics that can be used in reports.
Local Currency Dimensions
| Web Interface | Description |
|---|---|
| Currency Type | The local currency type of the transaction. |
Local Currency Metrics
| Web Interface | Description |
|---|---|
| Local Transaction Revenue | Total transaction revenue in local currency. |
| Local Transaction Shipping | Shipping cost of the transaction in local currency. |
| Local Transaction Tax | Total tax of the transaction in local currency. |
| Local Item Revenue | Product revenue in local currency |
Supported currencies and codes
The following currencies and codes are supported by Analytics ecommerce measurement:
| Currency Code | Currency Name |
|---|---|
| USD | US Dollars |
| AED | United Arab Emirates Dirham |
| ARS | Argentine Pesos |
| AUD | Australian Dollars |
| BGN | Bulgarian Lev |
| BOB | Bolivian Boliviano |
| BRL | Brazilian Real |
| CAD | Canadian Dollars |
| CHF | Swiss Francs |
| CLP | Chilean Peso |
| CNY | Yuan Renminbi |
| COP | Colombian Peso |
| CZK | Czech Koruna |
| DKK | Denmark Kroner |
| EGP | Egyptian Pound |
| EUR | Euros |
| FRF | French Francs |
| GBP | British Pounds |
| HKD | Hong Kong Dollars |
| HRK | Croatian Kuna |
| HUF | Hungarian Forint |
| IDR | Indonesian Rupiah |
| ILS | Israeli Shekel |
| INR | Indian Rupee |
| JPY | Japanese Yen |
| KRW | South Korean Won |
| LTL | Lithuanian Litas |
| MAD | Moroccan Dirham |
| MXN | Mexican Peso |
| MYR | Malaysian Ringgit |
| NOK | Norway Kroner |
| NZD | New Zealand Dollars |
| PEN | Peruvian Nuevo Sol |
| PHP | Philippine Peso |
| PKR | Pakistan Rupee |
| PLN | Polish New Zloty |
| RON | New Romanian Leu |
| RSD | Serbian Dinar |
| RUB | Russian Ruble |
| SAR | Saudi Riyal |
| SEK | Sweden Kronor |
| SGD | Singapore Dollars |
| THB | Thai Baht |
| TRY | Turkish Lira |
| TWD | New Taiwan Dollar |
| UAH | Ukrainian Hryvnia |
| VEF | Venezuela Bolivar Fuerte |
| VND | Vietnamese Dong |
| ZAR | South African Rand |