This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Domains and directories

One of the first things you should know about when using and configuring Analytics is how the domain of the web property you are tracking is defined as a "site" for the purposes of viewing your reports. The default setup of the tracking code is designed to make it easy for you to track traffic to a single domain or subdomain (e.g. a single website URL) that does not share user data with other domains or sub-domains.

For example, if your pet store URL is and you install the tracking code with its web property ID on those pages, tracking is automatically set up to track user data only for this single URL. In a similar way, if you own the primary domain, such as, and you install tracking for all pages on this site, user and referral traffic is recorded separately for

This article provides an overview to domains and directories in Analytics and discusses how:

In this article:

Analytics cookies define a site using document.domain

Analytics sets and reads cookies for each unique domain being tracked by reading the document.domain property for the page host. For this reason, Analytics views subdomains like as distinct from primary domains such as You can determine what the domain of your website is by using a JavaScript debugging tool such as Firebug and entering in the document.domain property for any page you are curious about. For example, if you were to test the document.domain property on the dogtoys website, you would see as the domain.

Separate domains mean separate user and traffic data

For each separate domain, the standard Analytics cookies determine two simple things:

  • user information (sessions counts)
  • traffic sources (referrals, searches, ad campaigns)

If you have separate cookies set for a domain and a sub-domain, unique users to each are counted independently, and any links between the two sites are counted as referral traffic. The two sites will also not share search or campaign information. This is true even if each site uses the same web property ID in the tracking code.


For example, suppose you have an online store on, with a shopping cart for the store on Both sites have been set up with the same web property ID in the tracking code for their pages, but with no customizations. In this scenario, sessions via a link from to will be counted as referrals. In addition, suppose some of your customers reach from an Google Ads link, and visit the site repeatedly, before finally completing their purchase on Their first visit to the shopping cart will be counted as an additional (and new) user session because user data for is separated--by cookie--from

If you wish instead to link user and referral traffic between two domains, you can achieve this by customizing the tracking code.

Separate domains do not mean separate content

When the Analytics servers receive a GIF request for a page, the URI and page name are stored in the request and delivered to the view that contains the matching web property ID. This means that content for a given domain is simply defined by the actual web property ID of the tracking code itself. For this reason, you can easily copy the tracking code (with the same web property ID) to your various domains and see the content data for all of them in the same reporting view.

This is also why you might forget to make the additional customization necessary to integrate user and traffic tracking between domains, since the content data for each domain appears so readily.

Finding reports for content not on your domain might be due to someone accidentally entering the wrong code on their own site, or borrowing/displaying some of your website's code for their website. To ensure that only content for your domain is tracked, you can use an Include filter on your view. Set the Filter Field to Hostname and the Pattern to your domain. Case sensitivity can be set to No. Learn about pre-defined filters.

Sub-directories of a domain share cookies of the domain

In a standard tracking setup for a website, user, traffic, and content data is associated with a single domain, including any traffic to sub-directories. However, it is often the case that you only want to track (or have access to) a sub-directory of a domain. Following are two common examples:

  • You use a shopping cart service for your online store, which resides on a sub-directory of the service domain, such as In this case, you might only have access to those pages located on the sub-directory.
  • Your company's website is very large, and your project is restricted to a sub-directory of the larger website, which you want to track independently from the larger domain.

Without any modification to the tracking code, the Analytics cookies will be set to the host domain, with the cookie path set to the root level (/) of the domain. In this way, user, traffic, and campaign data to the subdirectory will be shared with user, traffic, and campaign data across the entire website.

In order to restrict tracking to a sub-directory of a website, you must define it as a separate entity by means of cookies. Since a cookie is uniquely defined by a combination of the domain and the path, you can set the path of the cookie to your sub-directory in order to separate tracking to your section of the website. For information on how to do this, see Domains & Cookies (analytics.js).

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