About this guide

This guide describes how to use Google Tag Manager to implement Google Analytics on a website. The goal is to provide tips and tricks based on real use cases.

The information and guidance presented in this guide is just one way of implementing these features. There are sometimes many ways of accomplishing these same tasks, so if these methods are different than your own preferred methods, you may learn new ways of doing things, or may decide another way is best for you and your organization.

Next: Why Google Tag Manager

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