If you're a publisher, Analytics 360 can help you to integrate valuable information from your AdSense and/or Google Ad Manager accounts.
Integrate AdSense and Analytics to improve ad performance and your users' experience
Learn how your AdSense account is integrated with Analytics
- Discover how to use Analytics to improve your AdSense performance
- Set up the code to track your AdSense sites in Analytics
- Properties and views in Analytics, and how they relate to AdSense
- Change my AdSense code for setDomainName()
Google Ad Manager Integration with GA 360
Google Ad Manager publishers have the ability to share segments (remarketing lists) from Analytics 360 to Ad Manager Audience Solutions and use Ad Manager to target and report on these segments.