Google Analytics 360 Best Practices by Industry

Part V: Integrations for publishers (optional)

If you're a publisher, Analytics 360 can help you to integrate valuable information from your AdSense and/or Google Ad Manager accounts.

Integrate AdSense and Analytics to improve ad performance and your users' experience

Reasons to integrate your AdSense account with Analytics

Learn how your AdSense account is integrated with Analytics

Google Ad Manager Integration with GA 360

Google Ad Manager publishers have the ability to share segments (remarketing lists) from Analytics 360 to Ad Manager Audience Solutions and use Ad Manager to target and report on these segments.

Please contact your Account Manager for further information.
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