This article is about Google Analytics 4 properties. If you're using a Universal Analytics property, refer to the Universal Analytics section of this help center.

Admin page

The Admin page gives you access to the Analytics administrative features. Click Admin on the left to open the page.

 

The Admin page for a Google Analytics 4 property has different options than the Admin page for a Universal Analytics property.

For example, the Property column for the Google Analytics 4 Admin page includes a link for Data Streams, which doesn't appear in the Universal Analytics Admin page.

And in the Universal Analytics Admin page, you have a third column for Views, which are not a feature of Google Analytics 4.

Admin page for a Google Analytics 4 property

Admin page for a Google Analytics 4 property.

Admin page for a Universal Analytics property

Screenshot showing admin tab selected at top of page
Admin page for a Universal Analytics property.

Use these tools to create new properties, change user permissions, add integrations, set up filters, import data, and more.

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