This article is about Google Analytics 4 properties. Refer to the Universal Analytics section if you're still using a Universal Analytics property, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties).

Admin page

The Admin page in Google Analytics gives you access to the Analytics administrative features. At the bottom left of the page, hover over the gear icon and click Admin to open the page.

 

The Admin page for a Google Analytics 4 property has different options than the Admin page for a Universal Analytics property.

For example, the Property column for the Google Analytics 4 Admin page includes a link for Data Streams, which doesn't appear in the Universal Analytics Admin page.

And in the Universal Analytics Admin page, you have a third column for Views, which are not a feature of Google Analytics 4.

Admin page for a Google Analytics 4 property

Admin page for a Google Analytics 4 property.

Admin page for a Universal Analytics property

Screenshot showing admin tab selected at top of page
Admin page for a Universal Analytics property.

Use these tools to create new properties, change user permissions, add integrations, set up filters, import data, and more.

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