Admin page

The Admin page gives you access to the Analytics administrative features. Click Admin, at bottom left, below the list of reports in the report navigation.

Screenshot showing admin tab selected at top of page
Admin page open.

Use these tools to create new properties, change user permissions, add integrations, set up filters, import data, and more.

To open the Admin page:

  1. Sign in to Google Analytics.
  2. Click Admin.

Related resources

Learn more about managing Analytics.