Admin page

The Admin page gives you access to the Analytics administrative features. Click Admin on the left to open the page.

 

The Admin page for a Google Analytics 4 property has different options than the Admin page for a Universal Analytics property.

For example, the Property column for the Google Analytics 4 Admin page includes a link for Data Streams, which doesn't appear in the Universal Analytics Admin page.

And in the Universal Analytics Admin page, you have a third column for Views, which are not a feature of Google Analytics 4.

Admin page for a Google Analytics 4 property

Admin page for a Google Analytics 4 property.

Admin page for a Universal Analytics property

Screenshot showing admin tab selected at top of page
Admin page for a Universal Analytics property.

Use these tools to create new properties, change user permissions, add integrations, set up filters, import data, and more.

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