To start receiving data from Ad Exchange within your Analytics account, you must first choose an Analytics property to link Ad Exchange to. If you don’t already have an Analytics account, visit the Analytics website to sign up for a new account.
Before you start the linking process, make sure you're using a Google Account login that has Administrator access to your Ad Exchange and AdSense accounts and Edit permission on the Analytics property.
If you're trying to link a new account and either your Analytics account or your Google Ad Exchange account is now closed, then you'll need to re-open the closed account and remove the link before you can link to another account.
To link your Analytics and Ad Exchange accounts:
- Check to make sure you are using Google Publisher Tags on your site. Learn more
- Follow the steps listed here.
Please allow at least 24 hours for the data to populate in your reports.