Use the Google Ads Accounts report to evaluate the overall performance of each of your linked Google Ads accounts. See aggregated metrics for each account in a single row.
How to use the report
Select a metric group that matches your analysis goals
Use the Explorer tab to select which metric group matters most to your analysis. In web views, the default Summary metric group lets you see how each of your Google Ads accounts is performing in the familiar Acquisition-Behavior-Conversions cycle. In app views, the default App Usage metric group contains important metrics like New Users and Average Session Duration.
In both web and app views, the Clicks metric group provides your Google Ads cost and click data. Additionally, if you’ve set up Goals or Ecommerce, you'll also get useful calculated metrics like Revenue per Click (RPC) and Return on Ad Spend (ROAS).
The calculation for ROAS is ((ecommerce revenue + total goal value) / advertising cost).
Choose a dimension to analyze
By default, you'll see the Account dimension, which shows you the names of your individual Google Ads accounts. If you're more familiar with identifying accounts by their Customer IDs, you can add Google Ads Customer ID as a Secondary Dimension.
To further segment your data at the account level, add Campaign or Ad Group as a Secondary Dimension. Alternatively, switch the Primary Dimension to Campaign or Ad Group to view data for just these dimensions.
Sort the table by your most important metric
Click a column header to sort the data in the table by the metric that's most important to you. For example, if you're primarily interested in how well your Google Ads account is helping you acquire new customers, click the New Users column in the Acquisition section of the Summary metric group.
Improve your performance
Once you've identified accounts that are underperforming according to your advertising goals, consider optimizing those accounts. You may also want to consider allocating more resources to high performing accounts.
When viewing other Google Ads reports, like Campaign or Keywords, add Account as a Secondary Dimension. This allows you to quickly identify the account that each campaign or keyword belongs to.
Related resources
- Link/unlink Analytics & Google Ads
- About Goals
- About Ecommerce
- Common issues with Google Ads reporting
Visit the Google Ads Help Center to learn optimization tips
