This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Google Shopping Campaigns

Analyze Google Shopping Campaigns performance

Google Shopping Campaigns offer a retail-centric way to manage and promote products. This report allows you to see how well each of your campaigns performs after users click on your Shopping Campaigns ads. For example, you can see:

  • Which Product Categories drive the most purchases
  • Which Product Types drive the most purchases

Based on this information you can adjust your bidding and budget based on which segments of your product catalog are performing best.

In this article:

See Shopping Campaign data

To see Shopping Campaigns data, you'll need to:

To access the report:

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Select Acquisition > Google Ads > Shopping Campaigns.
The shopping dimensions in this report (Shopping Category, Shopping Product Type, Shopping Brand) cannot be used as secondary dimensions in standard reports or at all in custom reports.

Ways to use this report

Use this report to gauge which Shopping Campaigns are driving the most value by analyzing conversion rate and other metrics. With this report, you can better understand which segments are performing best and adjust your bids accordingly.

For more information, refer to the following articles in the Google Ads Help Center:

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