This article is about Universal Analytics, which is going away. It's critical that you migrate your Universal Analytics property settings to Google Analytics 4, or you will begin to lose data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). Learn how to migrate your settings.

Enable Benchmarking

To see Modeling contributions & business insights data, you must share your aggregated and de-identified data with Google and others. Once you do this, your data is included in benchmarks. The data you share (including information about the account from which it is shared) is aggregated and de-identified.

  1. Sign in to your Analytics account.
  2. Click Admin.
  3. Under ACCOUNT, click Account Settings.
  4. Select the Benchmarking checkbox.
  5. Click Save.
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