This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Enable Benchmarking

To see Benchmarking data, you must share your data “Anonymously with Google and others.” Once you do this, your data is included in benchmarks. The data you share (including information about the account from which it is shared) is anonymous.

  1. Sign in to your Analytics account.
  2. Click Admin.
  3. Under ACCOUNT, click Account Settings.
  4. Select the Benchmarking checkbox.
  5. Click Save.
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