This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Event (Universal Analytics)

In Universal Analytics, an event is a type of hit used to track user interactions with content. UA events have a category, action, and label. To learn about Google Analytics 4 events instead, read this article.

Related resources

Clear search
Close search
Google apps
Main menu
Search Help Center