You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.
The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website.
You can add the Analytics tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager.
Related resources
- Set up the Analytics tag
- Check your tag setup
- Analytics tag on Google Tag Manager
