This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Sampling

The practice of selecting a subset of data from your traffic and reporting on the trends detected in that sample set. Sampling is widely used in statistical analysis because analyzing a subset of data gives similar results to an analysis of a complete data set, but can produce these results with a smaller a computational burden and a reduced processing time.

Related resources

Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
69256
false