This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Property

A sub-component of an Analytics account that determines which data is organized and stored together. Any resource tagged with the same Property ID is collected and stored together. A single property can be used to track one website or mobile app, or be a roll-up of the data from multiple sites or mobile apps.

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