选择适合您的学习路线
请访问 google.com/analytics/learn，这是一项新资源，有助于您充分利用 Google Analytics（分析）4。这个新网站包含各种关于 Google Analytics（分析）的视频、文章和引导式流程，还提供了指向 Discord、博客、YouTube 频道和 GitHub 代码库的相关链接。
发送以下项目的反馈
- Analytics（分析）（适合新手）The value of digital analyticsHow Google Analytics 4 worksHow Google Analytics is organizedStructure your Analytics account获取为您量身定制的 Google Analytics（分析）设置指南Set up Analytics for a website and/or appSet up data collection for an appConfirm data is being collected in AnalyticsHow to navigate AnalyticsAbout eventsSet up and manage conversion eventsGet started with reportsLink Google Ads and AnalyticsGet started with AdvertisingGoogle Analytics 4 training and support
- 从 UA 迁移到 GA4Introducing Google Analytics 4 (GA4)Universal Analytics versus Google Analytics 4 dataHow to check property typeAbout connected site tagsMake the switch to Google Analytics 4 (Migration guide)Common mistakes with tag setupConfirm data is being collected in AnalyticsSet up data collection for an appHow to navigate AnalyticsEvents in Google Analytics 4 vs Universal AnalyticsGoogle Analytics 4 training and support
- 管理帐号、媒体资源和用户How Google Analytics is organizedCreate an organizationSwitch between accounts and propertiesStructure your Analytics accountEdit / delete accounts, properties, and data streamsMove a propertyDelete / restore accounts and propertiesAccess and data-restriction managementAdd, edit, and delete users and user groupsUniversal Analytics view-related features in Google Analytics 4 propertiesView the history of account/property changes
- 管理数据About eventsUniversal Analytics versus Google Analytics 4 dataMonitor events in debug modeAbout modeled conversionsSet up and manage conversion eventsSet up cross-domain measurementIdentify unwanted referralsFilter, report on, or restrict access to data subsetsData retentionData-deletion requestsAbout Data Import
- 了解报告
- Google Ads 和归因
- 受众群体和再营销
- 集成Link Google Ads and AnalyticsBigQuery Export integrationAnalytics Search Ads 360 integrationDisplay & Video 360 integrationGoogle Optimize integrationFirebase integrationSearch Console integrationGoogle Merchant Center integrationGoogle Ad Manager integrationSalesforce Marketing Cloud reporting integration
本文介绍 Universal Analytics (UA) 媒体资源。自 2023 年 7 月 1 日起，标准版 UA 媒体资源将停止处理数据（UA 360 媒体资源则是自 2024 年 7 月 1 日起）。迁移到 Google Analytics（分析）4，然后参阅此帮助中心的 Google Analytics（分析）4 媒体资源部分。