This article is about Universal Analytics properties, which will stop processing data on July 1, 2023 (October 1, 2023 for Analytics 360 properties). If you haven't already, start using a Google Analytics 4 property.

Data Set

A container that holds the data you upload to Analytics.

  • Data Sets are an essential component of the Data Import feature.
  • A Data Set's type corresponds to the specific type of data you want to import. For example, there are Data Set types for User Data, Cost Data, Content Data, etc.
  • When you create a Data Set, you define a schema, which is the structure that joins the data you upload with the existing data in your hits.

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