Data model

Analytics Academy lesson

Reading list

• Sessions vs users
• Analytics data model overview

Notes

In the basic data model used in Analytics, the user (visitor) interacts with your content over a period of time, and the engagement with your site or app is broken down into a hierarchy. Each of these three levels of interaction defines a specific scope of user engagement.

• User (visitor)—the client that visits the site, such as the browser or mobile phone operated by a person.
• Session (visit)—the period of time during which the visitor is active on the site.
• Interaction (hit)—the individual activities that send a GIF request (hit) to the Analytics servers. These are typically characterized by a pageview, but can include:
  • a pageview
  • an event (e.g. click on a movie button)
  • a transaction
  • a social interaction