- Review how web tracking works.
- How Analytics collects data for websites.
- How cookies are used to distinguish users on your website.
You simply add the standard code snippet before the closing tag in the HTML of every web page you want to track. This snippet generates a pageview hit each time a page is loaded. It’s essential that you place the Analytics tracking code on every page of your site. If you don’t, you won’t get a complete picture of all the interactions that happen within a given website session.